The Best Beauty Launches Of Winter 2025

beauty launches, loewe
From home fragrances to hydration heroes, these are the beauty launches we added to cart in winter 2025

Cooler climes call for skincare that helps your skin transition into the season with ease; the most-talked-about beauty launches of winter 2025 prioritise hydration and restoration and are packed with good-for-you ingredients that’ll keep your glow going until summer begins. Elsewhere, sumptuous fragrances set the tone for cosy evenings around the fireplace (or, if you live in the UAE, while enjoying alfresco season on an oceanfront terrace).

MESO X Boost, PhFormula 

beauty buys, phformula

Mimicking the effects of microneedling at home, this powerful topical booster is a clinically advanced formula infused with hydrolysed spicules, a five-weight hyaluronic acid matrix and biomimetic exosomes to stimulate cell renewal, reinforce the skin barrier and support the production of collagen. If you’re sensitive to acids and retinoids, show signs of early ageing or simply want to refresh your skin post-holidays, this hydrating formula should be your go-to. Shop now

The Anti-Frizz Hair Oil, Slick Hair

beauty buys, slick hair

Though we love nothing more than wearing knitwear during wintertime, cosy fabrics do have the tendency to cause static and frizzy hair. This shine-boosting oil instantly smooths flyaways and frizz while a combination of jojoba, argan, meadowfoam and camellia oils hydrate, protect and prep for styling. Shop now

Chloé Le Parfum, Chloé

beauty launches, Chloe perfume

Chloé’s latest fragrance launch embodies the strength and sensuality of the Chloé woman through a cocktail of orange blossom, rose and amber. The initial burst of brightness is later enveloped by vanilla and tonka bean accord for a mysterious scent apt for both winter evenings and summer date nights. Shop now

Tinted Moisturiser Blurred Matte Broad Spectrum SPF 30, Laura Mercier

beauty launches, Laura mercier

Inspired by the brand’s original (and beloved) tinted moisturiser, this brand-new iteration provides a matte finish without the cakiness thanks to a skincare-infused formula that champions hydration, balance and protection. The sheer-to-light coverage foundation promises 24-hour shine control and 16-hour hydration that improves the appearance of pores in as little as one day. Need we say more? Shop now

Renewal Cream, Dua Skincare

beauty brands, augustines Bader dua lipa

Dua Lipa collaborated with Augustinus Bader for a supercharged skincare collection infused with the professor’s regenerative TFC5 technology. The Renewal Cream is the perfect solution for dry winter days – the do-it-all hero features a hydrating formula that improves elasticity and smooths the appearance of fine lines and wrinkles while reinforcing the skincare barrier. Shop now

Soft Focus Blurring Blush, Ilia Beauty

beauty launches, ilia blush

Swap your liquid blush for powders this winter as cosy, wind-bitten cheeks take over from the clean girl aesthetic. The soft-focus blurring blush applies like a dream, banishing fears of cakey powders with its skincare-infused formula that has been baked, rather than pressed. Every sweep blurs pores and fine lines while offering a gentle flush; it’s available in eight shades from subtle nude to striking orange-red. Shop now

Rainmaker Overnight Miracle Mask, Asteri Beauty

The Saudi brand burst onto the skincare scene with three launches, one of which is the desert heat-proof Rainmaker Overnight Miracle Mask. A transformative night treatment that uses hyaluronic acid, desert date seed oil and prickly pear to replenish, smooth and nourish the skin while you sleep, you’ll wake up ready to glow. Shop now

The SurrealSkin Natural Finish Foundation, Makeup by Mario

If anybody knows about perfecting camera-ready complexions, it is makeup-artist-to-the-stars Mario Dedivanovic. This next-generation foundation provides medium buildable coverage with a skin-like finish that delivers high-performance wear while feeling weightless on the skin. Regional residents will also be glad to know that the formula is sweat- and humidity-resistant so you can stay flawless while running your summer errands. Shop now

Lip Stick, Refy

Building off of the success of its Lip Sculpt phenomenon, Refy debuts the Lip Stick: a liquid lipstick that delivers intense pigment in one swipe. The Lip Stick is applied with a cooling rollerball applicator for maximum comfort and application that doesn’t tug at your lips; product is dispensed with a twist. The hydrating, satin-finish formula is available in six nude shades that mimic natural lip tones. Shop now

Eliksir Serums, Aïza

beauty launches, serum

Eliksir, a duo of bi-phase face serums, marries skincare science with traditional Arab ingredients to address dullness and hyperpigmentation. The brightening serum is infused with saffron and honey, while its revitalising counterpart champions myrrh and fig – simply shake to activate. Shop now

Earl Grey Candle, Loewe

beauty launches, loewe

There’s nothing quite like a good cuppa. Loewe harnesses the warmth, comfort and aromatic florals of Earl Grey tea into its latest home fragrance, spiking black tea with bergamot oil for a gentle fragrance that opens with citrus before settling into velvety notes. Its golden, glazed terracotta vessel makes it all the more luxurious. Shop now