Take cues from the Spring/Summer 2027 runways, where the next season’s beauty codes made their first appearance. From bold lips to graphic eyelids, here are the standout looks.
The Picture Of Health
Healthy skin with a subtle glow and a whisper of blush became the signature base for makeup throughout Milan’s Spring/Summer runways. As opposed to looking dull, the complexions looked energised and awake, creating a radiant and uncomplicated backdrop that placed the focus squarely on the collections. Casa Preti favoured a glass-skin glow while Max Mara toned it down a notch with a more matte face.
A Case Of The Blues
When in doubt, turn to blue, a sentiment backed by makeup artists backstage at Milan Fashion Week. Whether swept on as bold shadow, dusted as glitter or traced in graphic liner, the hue took on many forms to integrate into the runway’s narrative. This resulted in an eye-catching effect that complemented without competing with the rest of the styling. At Jil Sander, Lucia Pica championed a metallic blue, while Blumarine preferred a restrained shimmer.
50 Shades Of Red
The red lip continues to prove its staying power. This season, makeup artists explored the full spectrum of scarlet, moving between glossy crimsons and matte maroons. Certain looks sparkled with a pinch of glitter, while others leaned to the timeless iteration – plain, simple and striking. Paired with a graphic wing at Dolce&Gabbana, it seals the brief for evening glamour.
All Hail The Curls
Embracing natural hair is the mantra going forward, and Milan’s fashion set agrees. The runways delivered volume, character and the kind of hard-to-tame strands that bring the whole look together. Hair brought plenty of drama, and with the likes of Blumarine, Roberto Cavalli and Etro leaning right into it, there’s no reason to pack your heat tools for your next summer holiday.
Think Pink
Pink eyeshadow refused to stay confined to just the lids; instead, it was diffused all around the eyes to dial up the drama. Elisabetta Franchi made the case with a bold pink, while Antonio Marras opted for a softer pastel hue dusted with an abundance of glitter.
