Rooted in the philosophy of skincare as a holistic self-care ritual, Sorbé creates a safe space for self-expression, banishing the notion that women use beauty products to appeal to the gaze of others. “I really wanted a brand that felt like a safe universe for everyone, especially women,” Nour Arida, founder of Sorbé, tells MOJEH. “A universe where beauty and care aren’t a performance but actually a reflection of reality.”
Sorbé launches with two products: an AHA Lip Exfoliator and a Ceramide Lip Butter. The former polishes the lips, buffing dry skin and prepping for lipstick application. Although infused with a potent alpha hydroxy acid formula, the fast-absorbing formula can still be used on those with sensitive skin, and is best applied before bed. The Ceramide Lip Butter is available in three buildable shades for all-day hydration that perks up your complexion and combats premature signs of ageing.
With Sorbé, the Lebanese-American model and entrepreneur set out to create fuss-free beauty and skincare products that fit seamlessly into the lives of busy women, partly inspired by her own needs as a working mother. “I personally do my skincare in the car, on planes or while putting my daughter to sleep. I wanted to create a product that is super efficient, easy to use and beautifying at the same time,” Nour explains. Shop now
