Graff’s latest bridal campaign is a cinematic journey through Paris - the eternal city of love, following a modern romance captured in six luminous scenes. The visuals feel like stills from a French arthouse film, shot with soft light and quieter moments, where the jewellery tells the story as much as the expressions do.
Opening with a proposal framed by topiary and history at the Ritz Paris, the narrative leads us through intimate vignettes, from stolen glances, shared laughter, a whispered promise and ends at Graff’s boutique on Place Vendôme, where the House has long held court among the world’s most prestigious jewellers.
But the real stars here are the diamonds. Engagement rings take centre stage, from classic solitaires to intricate halo settings, worn alongside high jewellery from signature collections like Butterfly, Tilda’s Bow and the Laurence Graff Signature. One standout image features a 4-carat D Flawless Icon ring paired with contemporary climber earrings. Another pairs a 30-carat diamond tiara with a cascading 40-carat necklace and a remarkable 9-carat pear-shaped Promise ring.
The groom, meanwhile, wears pieces from the Laurence Graff Signature line, the House’s first unisex collection, designed to reflect the many facets of personal love stories, and perhaps, a nod to the quiet evolution of masculine elegance.
“From the first spark of inspiration to the final polished masterpiece, the journey of a Graff diamond is a testament to our unwavering commitment to love and beauty,” says CEO François Graff. "These are creations that transcend time - heirlooms for the future."
And few Houses are as uniquely positioned to speak on the subject of legacy. Founded in 1960 by Laurence Graff, the British House remains family-run, with over 70 boutiques worldwide and a reputation built on diamonds of almost mythic calibre: the Lesedi La Rona, the Graff Venus, the Wittelsbach-Graff, and the famously vivid Graff Pink, to name a few.
The Graff bridal collection is now available at Graff boutiques across the UAE, including The Dubai Mall, Atlantis The Royal, Bayt Damas and Mall of the Emirates.
