Shapewear was once a sartorial secret kept close to one’s chest. It would sculpt, smooth and shape curves undetected; a confidence-booster that was somehow simultaneously taboo. Alaa Kara Ali aims to reframe the narrative surrounding shapewear through METRO BRAZIL, the region’s first e-commerce platform dedicated to Brazilian shapewear. “I want women to feel strong and confident in their skin,” says the entrepreneur. “Shapewear is a part of this.”
METRO BRAZIL was founded in 2017 after Kara Ali’s wife utilised shapewear during her post-pregnancy journey. “After the birth of my child, my wife and I discovered the quality of Brazilian shapewear, used in Brazil especially after pregnancy and for sculpting the body.” The brand now dedicates pieces to supporting the stages of pregnancy, including back-support bermudas and breastfeeding bras, and demonstrates how confidence begins with inclusivity – METRO BRAZIL offers a wide range of sizes, boasts neutrals for every skin tone and includes adaptable features for those post-surgery. “We focus on individuality, confidence and self-love,” explains Kara Ali. “We celebrate women and support them to feel authentically themselves.”
METRO BRAZIL provides functional shapewear that moves with the modern woman throughout all stages of life. Sculpting bodysuits, shaping corsets and curve-defining pieces prioritise comfort and wearability through the integration of next-level fabrics: Amni Soul Eco and Sensil are breathable and biodegradable, while the Emana technology improves microcirculation and reduces the appearance of cellulite over time. “The excellence of Brazilian craftsmanship is what differentiates the brand from others,” explains Ali. “Customers can feel the difference instantly.”
METRO BRAZIL’s latest shapewear collection, Lift, is a medium-compression collection that targets the abdomen, hips and glutes. Developed with innovative technology, the anti-odour, ultra-soft material fits seamlessly under clothing and maintains its integrity after multiple washes. Building your shapewear capsule? Highlights of the Lift collection include the friction-reducing shapewear bermudas, the shapewear bodysuit and the shapewear panties that come complete with a double waistband rather than often-troublesome elastic.
Gone are the days of treating shapewear like something to hide. With a message of empowerment, rather than insecurity, at its core, METRO BRAZIL calls for its customers to step into the spotlight. Discover the collections
