Drawing on her twenty years of backstage expertise shaping the Maison’s runway aesthetic, Dame Pat McGrath has engineered a tool that brings runway-level precision to one’s daily beauty routine with the LV Crayon, the House’s first lip liner. Industrial designer Konstantin Grcic has sculpted the physical pencil into the silhouette of the iconic Monogram Flower, an architectural choice that purposefully upgrades grip, stability and line control during application. The exterior design details, a tactile matte black wooden barrel, an ombré colour-reveal tip, and a gold monogram cap, firmly establish the product as a luxurious vanity keepsake.
Beyond its appearance, the formula prioritises high performance. Driven by an infusion of active peptides, the creamy composition glides across the skin to instantly plump, smooth and lock in hydration for up to 24 hours while remaining bleed-proof.
The line debuts with ten expertly balanced shades intended to alter or emphasise natural lip contours. The colour spectrum spans from muted, understated neutrals like the earthy Beige Atlas and soft Nude Rêverie to high-impact statement pigments, including the intense crimson Rouge Louis. Conceived to seamlessly complement existing House lipsticks and balms, these crayons offer a versatile toolkit for everything from a precise 90s contour to McGrath’s signature diffused, romantic look.
To complement the launch, Louis Vuitton has introduced a curated suite of purposeful accessories, including a sharpener designed by Konstantin Grcic, a fluffy blending brush, and a monogram canvas case to store all ten shades. Shop Now
