As the younger generation’s minimal makeup preferences guide the beauty industry, the less-is-more approach continues to dominate with barely-there makeup kicking full-coverage millennial tendencies to the curb. The latest no-fuss makeup trend to take over social media is blurred lips: softly diffused lip colour that swaps harsh lines for blurred edges, pillowy texture and a matte finish. The desired effect can be achieved by gently applying lipstick with a brush (rather than directly from the bullet) and smudging the edges with your finger. However, if you’d rather a foolproof technique, look to the latest soft-focus lip launches that deliver in one swipe.
With summer holidays fast approaching, the undone, your-lips-but-better trend is the perfect way to subtly dress-up your makeup look as you transition from beach to bar. From Hourglass to Sorbé and YSL Beauty, MOJEH rounds-up the latest lip-blurring launches to add to your beauty bag.
Phantom Blur Balm, Hourglass
Expanding the brand’s iconic Phantom collection, the Phantom Blur Balm delivers a soft, cashmere-like finish that wears like a dream. Infused with hyaluronic acid and conditioning emollients, the formula deeply hydrates while offering the payoff of a lipstick; each of the five subtle shades – neutral pink, pink mauve, neutral rosewood, warm beige and berry brown – is designed to give your natural lip colour a boost without looking overdone. Create the ultimate lip combo with the jojoba oil-infused Shape & Sculpt Lip Liner, which debuts three new colours this season. Shop now
Blur Liner, Refy
This best-selling product is back and better than ever after a makeover – now smoother and even longer lasting, the Blur Liner effortlessly glides onto the lips to sculpt and define. Whether you’re lining the lips for a gentle contour, filling them in for all-over colour or layering under lipstick to add dimension, it’s easy to see why this do-it-all hero tops must-have lists year after year. Shop now
LoveNude Lip Blusher, YSL Beauty
Delivering a second-skin texture that melts into the lips, this oh-so-seductive lip product offers matte colour with balm-like hydration that lasts up to 24 hours. The LoveNude Lip Blusher is inspired by bare skin and natural beauty; the line-blurring effect makes lips appear fuller and more defined without looking overdone. Team it with the ultra-creamy Kiss Shaper Sculpting Lip Liner for a combo that commands attention. Shop now
Lip Blur Cushion, Sorbé
Sorbé, the beauty brainchild of American-Lebanese entrepreneur Nour Arida, unveils the Lip Blur Cushion. Despite its matte finish and vibrant colour payoff, the formula provides weightless wear and nourishing benefits thanks to a combination of hyaluronic acid and Vitamin E. Pro tip: exfoliate with Sorbé’s AHA Lip Exfoliator beforehand for the smoothest application. Shop now
Xtend Lip Liner Stain, Asteri Beauty
Get the longevity of a lip tattoo without the commitment, courtesy of Asteri Beauty’s latest desert-proof launch. Boasting 15 hours of transfer-proof wear, rich neutral hues and effortless application, the Xtend Lip Liner Stain outlines the lip with weightless, flexible colour that moves with you. With a simplified formula featuring less than ten ingredients, this is one product that does what it says on the tin. Shop now
