This ’90s Beauty Trend Is Making A Comeback

blue makeup, eyeshadow, Chanel, dior
Millennials, fear not: this isn't the blue eyeshadow we have desperately tried to banish from our memories. These brand-new blue buys make incorporating the hue easier (and more elegant) than ever

Blue makeup is 1990s bravado at its best, the shade every beauty obsessive has traced back to Kate Moss drenched in cobalt at Gucci in ‘97. But when it stormed back on to the SS26 runways, its tendency to magnify every misstep made it anything but a safe bet.

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Last month, Chanel Beauty alleviated our anxiety with the debut of Coco Denim, a seven-piece limited-edition edit of lip balm, illuminating powder, shadow and mascara that recast the House’s staples in denim-toned hues. The collection softens the shade through sheer balms and light-catching powders, leaving a pearly polish on the skin and a translucent tint on the lips that soon set off a wider wave of cooler, cleaner blues landing across new-season counters.

Blumarine

We’re taking notes this spring, and so should you: lean into blue in soft-focus washes at the inner corner, swap stark black liner for inky navy pressed tight to the lash line and slick a cool-toned balm over your lips for the ultimate It Girl combo. Shop the essential blue beauty buys below.

Coco Denim Illuminating Powder, Chanel Beauty
Mono Couleur in Denim Satin, Dior Beauty
Lash Clash Extreme Volume Mascara in Blue, YSL Beauty
Shiny Objects Wet Glisten Highlight Powder In Opaline Blue-Green, Kosas
Gucci Style Contour des Yeux in Celeste, Gucci Beauty
Rouge Coco Flash in Baby Blue, Chanel Beauty
Rouge G Denim Flora Case in Blooming Denim, Guerlain
Forever Glow Luminizer in Blue Strobe, Dior Beauty
Eye Colour Magic Eyeliner Duo in Super Blue, Charlotte Tilbury

Originally published in the April 2026 issue of MOJEH. Subscribe here