From couture and fine jewellery to clean beauty and skincare, Saudi Arabia’s homegrown labels are setting a new standard for luxury. Driven by individuals who prioritise regional storytelling without compromising quality, here are the Saudi brands to know now.
Asteri Beauty
Women in the region have high expectations for their makeup: they need it to multitask, withstand the changing climate of the Middle East and perform without compromise. Asteri beauty delivers just that. Founded by Saudi architect and entrepreneur Sara Al Rashed, the desert-proof beauty brand delivers formulations designed to provide full coverage while flawlessly counteracting scorching temperatures.
Abadia
Founded by Shahd AlShehail in 2019, Abadia is a fashion label that is committed not only to creating pieces that are divine to wear, but also to paying attention to craft and the story behind each one. The ethical luxury brand designs for the woman who embraces feminine silhouettes and fluid movement, yet throws in a dash of masculine detailing for a striking juxtaposition. AlShehail champions Saudi craft, and has taken her designs to Selfridges, Harrods and Net-a-Porter, establishing its international presence.
Atelier Hekayat
Atelier Hekayat proves eccentricism can be elevated. Brought to life by fashion designers and sisters Abeer and Alia Oraig, the Jeddah-based brand does not shy away from flair, with volume, print and pattern strongly embedded in their design language. Packing for a seaside staycation? Atelier Hekayat makes for the resort wardrobe of dreams.
Apoa
APOA stands for A Piece Of Art, and that’s exactly what the brand is dedicated to creating – accessories that carry an ensemble. The brand was founded by Princess Noura Abdulaziz Al Saud, Princess Sara Naif Al Saud and Princess Mashael Khalid Al Saud in 2023, quickly garnering a loyal following. The eclectic designs, from sculptural earrings to daring rings, beg for everyday experimentation.
Dania Shinkar
Handbags have never been purely functional; they bring character through silhouettes and striking hues. Dania Shinkar’s namesake label creates bags informed by art and architecture, resulting in sculptural pieces that look just as compelling on display as they do on your arm. Founded in 2020, the Saudi designer prioritises sustainable craftsmanship while filtering playful luxury through a regional lens.
Khawla Alaiban
Saudi designer Khawla Alaiban specialises in eveningwear defined by clean silhouettes, brought to life through intricate appliqués, embroidery and beadwork. Unapologetically feminine, her latest collection, Vibra, delivers a lineup tailored for the fashion set. When a special occasion calls, consider your search complete.
Yataghan
With a name inspired by the curve of the Ottoman Yataghan sword, this Saudi jewellery House gives importance to heritage through its storytelling and design. Yataghan was founded by Sarah Abudawood to create pieces with balance, letting Saudi culture and identity be intricately embedded in the jewellery she designs. From high jewellery statements to everyday essentials, Yataghan lets you carry a piece of the Kingdom wherever you go.
